Emergency Broadcast / ABC Radio

Concept design & Art Direction Isabel Muldoon / Creative Direction Diana Costantini / Production Marina Younger

This campaign was designed to build awareness of the role the ABC plays in emergencies, and how audiences can access emergency information. The target was in increase usage of ABC Radio, ABC listen and the ABC Emergency website. Running through both bushfire and flood season, this campaign used beautiful black and white imagery of people coming together in tough times.

The campaign ran across all owned ABC platforms, radio, TV and outdoor using the tagline ‘Stay Connected’