Barons / ABC TV

Art Direction & Concept design Isabel Muldoon / Creative Direction Diana Costantini / Production Marina Younger / Collage Stephen Tierney

Barons is a six part series set in 1971. A group of young surfers build a billion dollar empire, taking them from the beach to the boardroom.

Their world grows from idyllic, simple ideals into a complex, universal tale of competition, betrayal, crazy empire building, personal and professional fallout and often hilarious adventure. 

This key art uses collage to show many different elements of the program with a dream like, psychedelic feel. This style gives the opportunity to showcase various locations and cast members while also looking visually striking and clearly representing surf culture and the era. 

We created 3 master key arts and 5 character portraits which showcased the whole cast ensemble across our marketing assets. This campaign ran on all ABC owned platforms, social, paid digital and outdoor as well as extra placement with billboard trucks based at Bondi and St Kilda to target the surf crowd.