Brand Campaign / ABC Radio

Concept design & Art Direction Isabel Muldoon / Creative Direction Diana Costantini / Production Marina Younger / Photography Juli Balla

In 2023 we launched a brand campaign for ABC Radio after a steady decline in listeners after Covid. The aim was to revitalise the brand and re-engage local audiences, especially in the capital cities. The breakfast and morning show hosts were the focus and we developed a fun and eye catching key art to roll out across the campaign.

The campaign ran on all owned platforms, including the tagline ‘Now we’re talking’ being incorporated into radio stings. There was also a significant outdoor presence with large format billboards and bus backs in 5 cities.