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360 Campaign / ABC News
Concept Design & Art Direction Isabel Muldoon / Creative Direction Diana Costantini / Production Marina Younger / Photography Mia Mala McDonald
In response to the threat of news being removed from Meta sites, we developed this campaign in early 2024. The tagline was ‘Stay in the Know’ and was developed to create awareness of ABC News digital and drive audiences to find our content outside of social channels. This is an example of ‘digital first’ design, knowing that a large proportion of our audiences find News on social media.
The campaign ran across TV, radio and owned digital as well as outdoor.
![7-10_News-Meta Change C-1066_OOH_ConsecutiveArtboard 1.jpg](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/29edf11c-87a5-4113-818c-e570bbfb4d28/7-10_News-Meta+Change+C-1066_OOH_ConsecutiveArtboard+1.jpg)
![ABC-News-Meta-Tactical-2024_FINALSocial 1.jpg](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/441c524f-4e69-438e-9f24-5fd2f04ce54f/ABC-News-Meta-Tactical-2024_FINALSocial+1.jpg)
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![in-situ 3_url-Lisa-2.jpg](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/c4fa00c3-3d6a-4d59-9181-e70a80737e1e/in-situ+3_url-Lisa-2.jpg)
![in-situ 4.jpg](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/2e428cd5-38fe-42ac-b739-10af99cf469f/in-situ+4.jpg)
![in-situ 17.jpg](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/f7a7c02c-2793-4617-9f31-007e30c9cbe4/in-situ+17.jpg)
![Insta-end-frame.png](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/ee51283b-2960-4684-8dc3-5014a7d110d6/Insta-end-frame.png)
![Insta-example.png](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/8534aec4-9bc4-49d3-ae06-27f85b417413/Insta-example.png)
![Insta-newsletter-2.png](https://images.squarespace-cdn.com/content/v1/5e211146df95037a6f9ea742/b4d1e5ae-1e97-45ef-8674-97453c4bbad3/Insta-newsletter-2.png)
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