ABC Asia

Design & Art Direction Isabel Muldoon / Creative Direction Diana Costantini

ABC Asia is the home for all Asia focused services and content produced across the ABC, including ABC Australia and ABC News. The new logo and brand assets were designed to reflect the ABC commitment to serving audiences in Asia. The key markets for the ABC in Asia, are India, Indonesia, Malaysia, Japan, South Korea and countries in the Mekong delta.

The brand needed to adhere to the ABC’s branding guidelines and work alongside other content brands such as ABC Australia.

Image selection was an important part of this brand, with imagery carefully chosen to represent the diverse range of cultures across Asia.

An important part of any branding job is writing a clear and concise style guide. This guide is distributed to everyone working with the branding across the corporation and ensures our branding is used correctly.